Latent Space
The website of the future may assemble itself for every visitor
agentic
What happened
Adobe Principal Scientist Carlos Sanchez demonstrated 'agentic sites' at AIEWF. Instead of static personalization, these sites interpret visitor intent, retrieve relevant assets, and assemble custom web pages on the fly (e.g., tailoring a coffee machine site's layout and copy specifically for camping based on user search queries).
Why it matters
It demonstrates a shift from static, template-based personalization to real-time, agent-assembled user interfaces.
The take
This is a compelling vision of the future of frontend development. Instead of rendering pre-defined components, the UI itself becomes a dynamic canvas generated by an agent. While still early, this points to a massive shift in how we design user experiences using LLMs as real-time layout engines.
Do this
Consider how generative UI and dynamic layout assembly could replace static dashboards or landing pages in your own applications.
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